India Website Rate Guide
Website Development Cost in India
Website pricing in India, from landing page to platform.
The word "website" covers a hundredfold price range. This page separates the tiers so you can tell which one you are buying.
Quick Answer
Updated August 22, 2026
How much does website development cost in India?
Website development in India costs ₹60,000–₹2.5 lakh for a marketing site or landing page, ₹3–8 lakh for a custom corporate site with a CMS, and ₹10–25 lakh for a web application with accounts and workflows. The hundredfold range exists because "website" describes everything from a five-page brochure to a platform your business runs on. Establishing which tier you actually need is the single most useful thing you can do before requesting quotes.
Marketing site
₹60,000 – ₹2.5 lakh
Custom site with CMS
₹3 – 8 lakh
Web application
₹10 – 25 lakh
Best for
- Businesses that know which tier they need and want honest pricing
- Companies where organic search is a real acquisition channel
- Teams replacing a slow or unmaintainable existing site
Not best for
- Buyers expecting application functionality at brochure-site pricing
- Businesses with no content and no plan to produce any
- Sites that a template and a weekend would genuinely serve
Price Bands
What website development in India costs, by scope
Bands rather than a single figure, because a single figure without the assumptions behind it is a sales number rather than an estimate.
| Tier | Scope | INR | USD | Timeline | Team |
|---|---|---|---|---|---|
| Marketing siteBrochure sites, landing pages, and small business presence | 5–12 pages, responsive, SEO basics, contact forms, analytics | ₹60,000 – ₹2,50,000 | $750 – $3,000 | 2 – 5 weeks | 1 engineer |
| Custom site with CMSCompanies where the site is a genuine acquisition channel | Bespoke design, CMS, blog, structured data, performance budget | ₹3,00,000 – ₹8,00,000 | $3,600 – $9,600 | 5 – 10 weeks | 1 – 2 engineers |
| Web applicationSites that are really products with a marketing page attached | Accounts, workflows, permissions, integrations, admin surfaces | ₹10,00,000 – ₹25,00,000 | $12,000 – $30,000 | 10 – 20 weeks | 2 – 3 engineers |
Figures are indicative ranges for delivery by an Indian agency at senior rates, current as of August 2026. INR and USD are shown at an approximate 83:1 rate and are not a quotation.
Cost Breakdown
Where the budget actually goes
| Phase | Share | What it covers |
|---|---|---|
| Design | 25 – 30% | Bespoke design costs more than a well-adapted template, and sometimes earns it. |
| Build | 35 – 40% | Implementation, responsive behaviour, and accessibility. |
| CMS and content | 15 – 20% | Editing model, structured content, and migration of existing pages. |
| SEO and performance | 10 – 15% | Server rendering, metadata, structured data, and Core Web Vitals. |
| QA and launch | 10% | Cross-browser testing, redirects, and launch without losing rankings. |
Cost Drivers
What changes the price, and by how much
If two quotes for website development in India differ wildly, the cause is almost always one of these being assumed in or out.
Number of unique page templates
Not page count — template count. Fifty pages on four templates is cheap.
Custom design versus template
Bespoke design is the largest single lever at the marketing-site tier.
CMS requirements
Editors who need real structural control cost more than a simple blog.
Multi-language
Routing, hreflang, and content workflows per language.
Migration from an existing site
Redirect mapping matters — a bad migration loses rankings that took years to earn.
Scope Of A Quote
What is in our price, and what is not
Included
- Discovery, scope definition, and a written delivery plan
- UI design or implementation of your existing design system
- Engineering, code review, and automated tests
- Deployment, environment setup, and CI/CD
- Documentation and a handover your next engineer can actually use
- Post-launch stabilisation for the first two weeks
Not included
- Third-party service subscriptions billed directly to you
- Cloud hosting and infrastructure costs after launch
- Paid marketing, content production, and app store fees
- Ongoing maintenance beyond the stabilisation window
- Hardware, devices, and physical logistics
- Content writing, photography, and ongoing SEO campaigns
After Launch
What it costs to keep running
The line most quotes leave out, and the one that decides whether the product is still alive in two years.
| Item | Cost | Notes |
|---|---|---|
| Hosting | ₹0 – ₹15,000 / month | A marketing site is often free-tier; an application is not. |
| Domain and services | ₹2,000 – ₹10,000 / month | Domain, email, CMS, and analytics subscriptions. |
| Maintenance | ₹15,000 – ₹1,50,000 / month | Updates, security patches, and content or feature changes. |
How We Quote
From a brief to a number you can plan against
Step 1
You send a written scope
A feature list, an existing product, or a problem statement. Anything we can read and ask questions about.
Step 2
We ask the questions that move the number
Roles, integrations, compliance, and volume. These change a quote far more than the interface does.
Step 3
You get a banded estimate, not a single figure
A range with the assumptions written next to it, so you can see which assumption to challenge.
Step 4
We recommend the lightest shape that works
Fixed-scope, phased, or a dedicated pod. We say when a smaller engagement would serve you better.
Prefer to work it out yourself first? The project cost estimator gives you a band in a couple of minutes, and the MVP scope planner helps you work out what to cut before you ask anyone for a quote.
Quick Brief
Start the conversation here
Send the scope or the problem. We will come back with a banded estimate and the assumptions behind it.
Your Name
Work Email
What do you need help with?
FAQ
Pricing questions we get asked most
How much does a website cost in India?
₹60,000–₹2.5 lakh for a marketing site, ₹3–8 lakh for a custom site with a CMS, and ₹10–25 lakh for a web application. The tier you need is determined by whether the site presents content or runs a process.
Why do website quotes vary from ₹20,000 to ₹20 lakh?
Because the word covers a template installation and a full application equally. A ₹20,000 quote buys a template with your logo on it; that is a legitimate product, it is just not the same product as a ₹10 lakh build.
Should we use WordPress or a custom build?
WordPress or a hosted CMS for content-led marketing sites — it is cheaper and your team can edit it. Custom, usually Next.js, when performance and SEO are competitive advantages or when the site does more than present content.
How long does a website take to build?
Two to five weeks for a marketing site, five to ten for a custom CMS site, ten to twenty for a web application. Content readiness on your side is the most common cause of delay.
Will the site rank on Google?
We build the technical foundation — server rendering, metadata, structured data, sitemaps, and Core Web Vitals — which is necessary and not sufficient. Rankings also need content and authority over time, and any agency promising rankings from a build alone is overselling.
Related Cost Guides
Other budgets worth checking before you commit
Ready to staff it instead?
Next steps
Where buyers usually go from here
The service pages behind this work, plus the tools that turn a budget into a scope.