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Buyer Comparisons

Software Development Comparisons

17 guides, each with a comparison table and a section on when we are the wrong choice.

Agencies, freelancers, marketplaces, talent platforms, offshore, in-house. What each actually costs, who carries the risk, and how to tell which one fits your situation.

Quick Answer

Updated August 22, 2026

What is the best way to get software built?

There are four routes and each solves a different problem. A freelancer ($12–$45 per hour) sells hours, and you supply the screening, direction, and review. An agency ($22–$60 per hour, or $12,000–$20,000 a month for a pod) sells an outcome, with review and cover included. A talent platform sells screening, placing a vetted individual you still manage. An in-house hire ($130,000–$220,000 a year fully loaded in the US) builds context that compounds but takes two to four months to arrive. The right answer depends on whether your gap is hours, ownership, screening, or permanence — and most companies past a few engineers use more than one.

Freelancer

$12 – $45 / hour

Agency

$22 – $60 / hour

In-house (US, loaded)

$130k – $220k / year

Best for

  • Buyers comparing routes before requesting any quotes
  • Teams whose current model has stopped working
  • Anyone holding quotes that differ by more than double

Not best for

  • Buyers who want a ranked list of named companies
  • Decisions already made where only justification is wanted
  • Procurement with a mandated evaluation framework
Talk to a senior engineer

FAQ

The questions behind every comparison here

What is the cheapest way to get software built?

A freelancer on an open marketplace, at $12–$45 per hour — provided you can specify the work, review it, and absorb the risk if it goes wrong. Once any of those three is untrue, the cheapest headline rate stops being the cheapest outcome, because screening time and rework are real costs that never appear on an invoice.

Agency, freelancer, or in-house — which is best?

They solve different problems. A freelancer sells hours and you supply direction. An agency sells an outcome and supplies the direction with it. An employee builds context that compounds over years. Most companies past a few engineers use two of the three at once.

How much cheaper is offshore development?

Roughly 60–75% against US and Western European rates: $22–$45 per hour in India against $110–$200 onshore for comparable seniority. What you trade is spontaneous same-hour collaboration, which matters a great deal for some teams and very little for others.

Why do quotes for the same project differ so much?

Different scope assumed behind the same words, different seniority behind the same rate, and different exclusions — some quotes leave out QA, deployment, project management, or maintenance entirely. Issuing one written feature list to everyone narrows the range dramatically.

What is the single best question to ask a vendor?

"What went wrong on a recent project, and what did you change afterwards?" Everyone who ships regularly has failures. A specific, slightly unflattering answer tells you the vendor is honest and reflective; "nothing comes to mind" tells you the opposite.

Do you ever tell people not to hire you?

Regularly, and every page in this section has a section saying exactly when. We cannot staff fifty engineers, we do not hold enterprise certifications, and we are not the cheapest option. When one of those is the deciding factor, another supplier is the right answer.

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