SoftwareCrafting Logo
HomeServicesEmail & Notifications
email-notifications

Email & Notificationsby SoftwareCrafting

Transactional emails, marketing campaigns, SMS, and push notifications at scale by SoftwareCrafting.

Get a proposal in 24h See what's included

No sales calls. Written reply in under 4 working hours.

NDA-Protected
48hr Kick-off
7 Engineers
Founder-led Delivery
Email & Notifications Services

Delivery Time

1-2 weeks

Senior deliveryFounder-involved build team
From₹12,000

Service Overview

We build transactional email and notification infrastructure that reliably reaches the inbox, which is a harder problem than sending the message. That starts with deliverability: SPF, DKIM, and DMARC configured correctly, a dedicated or properly shared sending domain, subdomain separation between transactional and marketing mail, and a warmup plan if the domain has no sending history. On top of that we build the delivery layer, templates that render correctly across the clients your users actually have, retry and bounce handling, suppression lists that respect unsubscribes and hard bounces, and webhook processing so delivery, open, and complaint events flow back into your product. We also build multi channel notification systems where email is one route alongside in app, push, SMS, and Slack, with user preferences and digest batching so people are not overwhelmed into muting you entirely.

Technologies we use

AWS SESResendSendGridReact EmailTwilioOneSignal

Key Features

  • Transactional email setup with Resend, Postmark, SendGrid, or Amazon SES
  • SPF, DKIM, and DMARC configuration and validation
  • Sending domain and subdomain strategy with reputation warmup
  • Responsive email templates tested across major clients
  • React Email or MJML template systems with live preview
  • Bounce, complaint, and suppression list handling
  • Delivery, open, and click webhook processing into your database
  • Retry policies with exponential backoff and dead letter handling
  • Multi channel notifications across email, in app, push, SMS, and Slack
  • User notification preferences with granular per event control
  • Digest batching so high frequency events do not flood inboxes
  • Scheduled and time zone aware sending
  • Idempotency so a retried job does not send twice
  • Deliverability monitoring with inbox placement and reputation tracking

Pricing Snapshot

₹12,000

Starting from ₹12,000 for complete email & notification setup

  • Model: project
  • Timeline: 1-2 weeks
Request Custom QuoteWhatsApp Us

Quick Links

Get Free QuoteWhatsApp - Quick Response
Step-by-step

Our Delivery Process

We use an agile, transparent process to ensure your project is completed on time and meets exactly your needs.

01

Deliverability audit

Check current authentication records, sending domain reputation, and bounce and complaint rates.

2-3 days
02

Domain and provider setup

Configure SPF, DKIM, and DMARC, set the subdomain strategy, and select the sending provider.

3-5 days
03

Template system

Build the template library with a preview workflow and verify rendering across major email clients.

1 week
04

Delivery pipeline

Build queueing, retries, idempotency, suppression handling, and webhook event ingestion.

1-2 weeks
05

Preferences and channels

Add user preference management and any additional channels such as in app, push, or Slack.

1-2 weeks
06

Warmup and monitoring

Ramp sending volume, monitor placement and reputation, and hand over the deliverability dashboard.

2-4 weeks
Why Us

Why Choose SoftwareCrafting?

  • Email that reaches the inbox instead of the spam folder
  • Authentication configured correctly, which is most of deliverability
  • Transactional mail protected from marketing sending reputation
  • Templates that render correctly in Outlook, not just in Gmail
  • Bounces and complaints handled automatically to protect reputation
  • Delivery events flowing back into your product for support visibility
  • Retries that never result in a customer receiving the same email twice
  • One notification system across every channel rather than four systems
  • User preferences that reduce unsubscribes and mute rates
  • Deliverability monitored so problems surface before customers complain
FAQ

Frequently Asked Questions

Why do our emails go to spam?

Almost always authentication or reputation. Missing or misconfigured SPF, DKIM, and DMARC records are the most common cause, followed by sending transactional mail from the same domain as marketing campaigns, sending to addresses that hard bounce, and sudden volume increases from a domain with no history. We audit all of these and fix them in order of impact.

Which email provider should we use?

Resend suits developer teams wanting a modern API and React based templates. Postmark has an excellent reputation specifically for transactional delivery speed. Amazon SES is the cheapest at volume but requires you to handle more yourself. SendGrid covers both transactional and marketing in one product. We recommend based on your volume, team, and whether you also send marketing mail.

Should transactional and marketing email share a domain?

No. Marketing email attracts complaints and unsubscribes that damage sending reputation, and if that reputation is shared, your password reset emails start landing in spam. We separate them onto different subdomains so a bad marketing campaign cannot take down transactional delivery.

What is DMARC and do we need it?

DMARC tells receiving servers what to do when a message claiming to be from your domain fails authentication, and it gives you reports on who is sending as you. Major providers increasingly require it for bulk senders. We set it up starting in monitoring mode, review the reports, then move to enforcement once legitimate sources are verified.

How do we stop sending duplicate emails on retry?

With idempotency keys. Each notification gets a stable key derived from the event, and the send path checks whether that key has already been delivered before sending. Without this, any retry after a partial failure results in customers receiving the same email twice, which is one of the most common complaints in transactional systems.

Can you handle push and SMS as well?

Yes. We build a single notification service where an event is emitted once and routed to whichever channels the user has enabled, with per event preferences and digest batching. That is considerably better than bolting each channel on separately, which is how teams end up with inconsistent behaviour across channels.
Our Work

Case Studies

See how we've delivered results for our clients.

Related reading

Guides that support this service

Practical engineering notes connected to email & notifications decisions, architecture, and implementation trade-offs.

Related services

Services often paired with Email & Notifications

These internal links help buyers and search engines understand the full delivery path around this service.

related serviceAPI Integration & Payment Gateway ServicesThird-party API integration, payment gateways, and authentication systems by SoftwareCrafting. Custom API development and integration services.Explorerelated serviceBackend Development & API ServicesRobust backend solutions using Node.js, Express, MongoDB, MySQL, and PHP by SoftwareCrafting. API development and database architecture.Explorerelated serviceDevOps & Cloud DeploymentAWS cloud solutions, server configuration, and monitoring by SoftwareCrafting. Complete deployment and DevOps services.Explorerelated serviceFlutter Mobile App DevelopmentHigh-performance cross-platform mobile apps using Flutter by SoftwareCrafting. Single codebase for beautifully compiled native apps on iOS and Android.Explore

Solutions & industries

Where teams use email & notifications

Explore the industry solutions and locations we deliver this capability for, or talk to a Delhi/India-based senior engineer.

fintechFintech Software DevelopmentSecure payments, billing, and financial product delivery.Explorenext.jsNext.js Development CompanyProduction Next.js builds and rebuilds for SaaS and content platforms.ExploreaiAI Integration ServicesAdd LLM and AI workflows to your SaaS apps and internal tools.ExploredelhiSoftware Development Company in DelhiDelhi NCR-based senior engineering team, in-person collaboration when needed.Explore
Testimonials

Client Success & Reviews

See what our clients say about our Email & Notifications delivery.

"Great experience working with the team - they built a high-quality website and app with excellent attention to detail. Communication was clear throughout, technical knowledge was strong, and delivery was on time. Bug fixes and support were quick whenever needed, and all project requirements were met. Highly recommended for anyone looking for a reliable, professional team."

A

Avesh Mansuri

Client

Ready when you are

Let's build your
next big thing.

Stop compromising on quality. Talk to our technical directors today and find out how our elite engineers accelerate your email & notifications deliverables.

Discuss your projectView case studies

Quick Brief

Start the conversation here

Tell us about your email & notifications project and we'll reply with a technical response and next steps.

Your Name

Work Email

What do you need help with?

Request a proposal