3D & Visualizationby SoftwareCrafting

Service Overview

We build interactive 3D experiences that run in the browser, from product configurators and architectural walkthroughs to data visualizations and WebGL powered marketing pages. The work is usually React Three Fiber and Three.js on top of a normal React application, which means the 3D scene is a component in your product rather than a separate embedded thing that cannot talk to the rest of the page. The part that decides whether these projects succeed is performance discipline: draw call budgets, compressed textures, geometry instancing, level of detail, and a hard rule that the experience has to be usable on a mid range phone, not just the developer laptop it was built on. We set those budgets before modelling starts. We also build the fallbacks, because a meaningful share of your visitors will be on hardware or a network where the full scene is not the right answer, and they still need to be able to buy the product.

Technologies we use

Key Features

• Interactive 3D product configurators with real time material and colour changes
• React Three Fiber and Three.js scenes integrated into React applications
• Architectural and interior walkthroughs with guided camera paths
• 3D data visualization for complex or spatial datasets
• GLTF and GLB asset pipelines with Draco and Meshopt compression
• Physically based rendering with realistic lighting and materials
• Geometry instancing, level of detail, and draw call budgeting
• Texture compression and progressive asset loading
• Mobile and low end device performance tuning
• Graceful fallbacks for devices without adequate WebGL support
• Camera controls, hotspots, and annotation systems
• Augmented reality view on supported mobile devices
• Scene state synchronised with application state and the URL
• Accessible alternatives so the content is not locked inside the canvas